Ads built to hold attention and earn the click.
Hooks that stop the scroll, cuts that keep people watching and captions that read with the sound off. Made from footage you already have, sized for Meta and Amazon, back in 2 to 3 working days.
- Komfortology told us their sales rose by up to 20% after our ad went live. Results vary by product and ad spend.
You'll work with Abdul, the founder.
Creative now does much of the targeting.
Nielsen credited 47% of sales lift to the creative and 9% to the targeting. Meta now calls creative variety its main lever.
Two things decide whether an ad pays off: whether people keep watching, and whether they click. We cut for both, and give you several angles to test, because one ad is a guess.
We don't promise ROAS. Nobody honest can. We promise more good ads to test, faster.
Sources: Nielsen, via MarketingCharts, Meta on creative variety, via Jon Loomer. Nielsen's data covers consumer brands across all media, 2016 to 2017. Meta's claim is its own.
Real ads from real footage
An ad for Komfortology's edge and corner protectors. Komfortology told us their sales rose by up to 20% after this ad went live. Results vary by product and ad spend.
Read the on-screen text
Word for word from the ad, in order:
- Active Toddlers Move Fast
- Sharp Edges Are Everywhere!
- Baby Proofing Made Simple
- Simple Peel & Stick
- Quick, Tool-Free Installation
- Trim To Fit
- Strong Adhesive Hold
- Peels Off Cleanly
- 100% Non-Toxic & Baby-Safe
- Crystal Clear Design
- Safety That Fits Your Style
- Relax, They Are Protected
Same footage, two hooks
Both ads come from one shoot for a ceramic coating service. The footage is the same. The hook, script and captions change. A Test Batch starts the same way: from footage you already have.
From iPhone clips to an Amazon ad
Anthony R. shot the clips on his phone. We cut them into this product video for The Humble Hound, with captions so it works with the sound off.
"Abdul did a great job taking some video clips I shot from my Iphone and turning it into a high quality, professionalism video AD...."
What you get
Hooks that stop the scroll
The first 3 seconds are cut to stop a thumb. Each angle gets more than one opening to test.
Cuts that hold attention
Tight pacing and something new on screen every few seconds, so people watch through to the offer.
Captions for sound off
Every ad reads with the sound off. Key words land on screen as they are said.
Sized for every placement
Reels, Feed and Amazon, each cut to fit the frame, not just cropped.
The Test Sheet
Files named by angle and hook, plus a one-page sheet for reading what won.
One round of notes
Tell us what to change on any ad.
How it works
You or your media buyer run the ads. We make them.
3 working days from footage to finished ads
Send your footage
Phone clips, old ads, product shots or UGC. Tell us your best seller.
Your partApprove the angles
We send the reasons to buy we would lead with, each with its hooks. You pick or tweak.
Your partGet your ads
Back in 2 to 3 working days, named and sized, ready to upload.
Our part
The offer
The Test Batch
8 ad edits from your footage. 4 angles, 2 hooks each, sized for Reels, Feed and Amazon.
One batch
$1,000for 8 ads
- 4 angles, 2 hooks each
- Reels, Feed and Amazon sizes
- The Test Sheet and the Hook Bank
- One round of notes
Founding rate for our first 5 brands who allow a short case study. Then $1,200.
Monthly
$1,600a month
- 12 new ads every month
- 4 fresh cuts of your winners
- A monthly test plan
- Everything in one batch
- Fixed price before we start.
- You approve the angles before we cut.
- The case study never depends on a good review.
Back in 2 to 3 working days from footage and brief.
Book a 30-minute callWhat clients say
Word for word from written client reviews. See the originals (on Upwork, opens in a new tab)
"many revisions and he had no complaints and stayed professional! Understood everything. very good work"
Michael S."He's a professional and actually knows about his work!"
Questions founders ask
The same answers you'll hear on the call.
Do more ads really help?
More of the same ad doesn't. More distinct ideas usually do, because Meta now leans on the creative to find buyers. We cut 4 different angles from footage you already have, 2 hooks each. We promise more good ads to test, faster. We don't promise a return on ad spend.
Do we need a new shoot?
No. Phone clips, old ads, product shots and UGC all work. If your footage can't carry an angle, we tell you before we start.
Do you run the ads?
No. We make the ads. You or your media buyer run them. Every file is named by angle and hook, so the results are easy to read.
Who is this not for?
Brands that need a new shoot, actors or someone to manage their ad spend. We cut ads from footage you already have. If you need a shoot or a media buyer, we'll tell you on the call.
What is the founding rate?
The first 5 brands pay $1,000 for a batch instead of $1,200. In return, you let us write a short case study with your numbers, in your words. The rate never depends on a good review.
What happens on the first call?
We ask where things are now and where you want them to be. We share one pattern we see in your space. If it fits, we show how we'd do it and what it costs. If we're not the right fit, we say so.
Do you make free samples?
We don't make free storyboards or test edits to win work. We do record a free 3-minute review, the Hook Check, so you can see how we think. Paid work starts after you say yes.
Want a free 3-minute Hook Check of your newest ads first? Ask for one
Got a launch or a sale coming up?
Tell us the date. We plan backwards from it.
You'll hear back from Abdul, who makes every video, with times that suit you.
Prefer to pick a time yourself? Open the calendar. Or email hello@drumstickmedia.co.