Your SaaS product, understood in 60 seconds.
We write, storyboard and animate your real screens. It's designed to take about 55 minutes of your time. Fixed price, fixed date.
- We made the TF Code launch film for ToothFairyAI.
You'll work with Abdul, the founder.
You know your product too well to explain it simply.
Everyone does. In a Stanford study, people tapped out famous songs and expected listeners to name half of them. Listeners named 3 of 120.
Founders are the tappers. We are the listener who writes it down, so a stranger gets it on the first watch.
We don't promise signups. We make sure people get it.
Source: Made to Stick, summarised by Shortform. The study is about communication in general, not video.
Watch a launch film we made
ToothFairyAI is a four-person AI team. TF Code, their coding tool, runs in a terminal, which is hard to show on screen. We turned it into this 60-second launch film. They used it in their investor pitch.
What you get
Script and storyboard
We write both from one call. You approve them before we animate.
Your real screens, animated
Rebuilt in After Effects, so they stay sharp at any size.
Voice, music and sound
A professional voiceover, licensed music and sound design.
The Ad Cuts
A 15-second cut and a vertical cut for social.
The Pitch Cut
A silent version to play during a live pitch.
Gallery Frames
4 to 6 stills for Product Hunt and your product page.
How it works
The free first call comes before this. Your film is ready 2 to 3 weeks after the story call.
55 minutes of your time, by design
Talk for 30 minutes
We ask what a first-time viewer needs to know. You talk. We take notes.
Your time: 30 minApprove the storyboard
Read the script, see every scene and mark changes.
Your time: 15 minApprove the final cut
Watch the film, send notes and sign off.
Your time: 10 min
The offer
Understood in 60
A 60-second product video, ready before your launch or raise.
Everything included
$1,500per film
- Script, storyboard and animation
- Up to 90 seconds, 8 scenes and 6 product screens
- A professional voiceover, up to 150 words
- Licensed music and sound design
- The Ad Cuts, The Pitch Cut and Gallery Frames
- The Screen Swap Year: project files kept 12 months
Paid in thirds: $500 to start, $500 when you approve the storyboard, $500 when you approve the final cut.
Pay in full up front and we add one extra 15-second ad cut.
The Storyboard Promise
You approve the storyboard before we animate. Not right after two rounds? Stop, keep the script and storyboard, and pay one third.
Your side: You reply within 3 working days, and the person who signs off joins the review.
Ready 2 to 3 weeks after the story call. Tell us your launch or raise date and we plan backwards from it.
Book a 30-minute callWhat clients say
Word for word from written client reviews. See the originals (on Upwork, opens in a new tab)
"Truly impressed with his creativity and attention to detail."
"...He goes above, and beyond to follow instructions, and deliver his best possible work...."
Questions founders ask
The same answers you'll hear on the call.
Couldn't our team make this ourselves?
You could, and some teams do. The hard part is that the people who know a product best find it hardest to explain to a stranger. We interview you for 30 minutes like a first-time buyer, then write and storyboard it. You approve the plan before any animation starts.
What style of video is it?
2D motion graphics built from your real screens, with moving type and simple icons, in your brand colours and fonts. We don't make 3D, characters or live action. If you need those, we'll tell you who to ask instead.
Is $1,500 really everything?
Yes, for the scope above: up to 90 seconds, 8 scenes and 6 product screens, with a voiceover of up to 150 words. After you approve the storyboard, the animation gets 2 rounds of notes. New scenes, script changes or new screens are quoted in writing before any work.
Who owns the video?
You own every final file and can use it anywhere. We keep the project files for 12 months, so changing a screen later is a small fix.
What happens on the first call?
We ask where things are now and where you want them to be. We share one pattern we see in your space. If it fits, we show how we'd do it and what it costs. If we're not the right fit, we say so.
Do you make free samples?
We don't make free storyboards or test edits to win work. We do record a free 3-minute review, the 10-Second Test, so you can see how we think. Paid work starts after you say yes.
Want a free 3-minute review of your homepage first? Ask for a 10-Second Test. Ask for one
Launching or raising soon?
Tell us the date. We plan backwards from it.
You'll hear back from Abdul, who makes every video, with times that suit you.
Prefer to pick a time yourself? Open the calendar. Or email hello@drumstickmedia.co.